The Body Biz

$16.95

A witty chick-lit feast complete with celebrity endorsements, humorous diatribes, designer wardrobes, great shoes, vacations in the South of France, intriguing men, bonding between women, and treacherous and scheming friends. It offers an insightful history of the Pilates movement, dating back to its namesake founder, German immigrant Joseph Pilates, and the legal turmoil that ensued after he died and left the question of who owns his Method? Pilates unanswered for decades. The heroine’s battles on two fronts–promoting Pilates while at the same time securing her role as its leader and innovator–imparts insights into the machinations of the fitness industry, the quagmire of trademarks, the legal issues of intellectual property, and the deviousness of New Age partners. What follows is a sexy, humorous tale from the promising early days of the Institute through 15 years of trademark wars, dashed and resurrected hopes, drained bank accounts, invention, romance, and misplaced trust to today’s Pilates dominance. 316 pages.

TheMethod Pilates Continuing Education Credits: 1

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